“Not doing more than the average is what keeps the average down.”
---William M. Winans

What makes fundraising programs successful?  At Yellowfin, we operate on the premise that your fundraising programs parallel the principles of a ship captain’s chartered course…

He knows where he’s going… how he will get there… how much fuel he has and needs… who’s on board with him… and that he may encounter rough seas and inclement weather along the way.

He also knows that, like his ship, he has his limits, and that he will eventually need to turn to a co-captain to help him navigate the ship, to ultimately meet his goal and arrive at his destination.

And when that captain and his crew arrive at the destination, they will likely stop for a while, rest, analyze the pros and cons of their recent voyage (and learn from them), then re-fuel and head out on their next journey.

Make sure your fundraising program is ready for the voyage. But before you chart your course, fuel your tanks, and decide who’ll be on-board with you.

That’s where we come in.