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What are your organization’s goals in terms of marketing and/or fundraising?  What are your personal goals?  What are your boss’s expectations?  What will truly engage your donors/members and prospects?

While we may not have a lot of information about you, specifically, our experience in direct marketing tells us a few things about why you might be looking into our services and what may have brought you here.

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Yellowfin’s 2ways2give.com site has been a crucial part of our annual direct mail campaigns for the past three years. Not only does it make it easy for our alumni to give, but my staff and I can track results online, in real time! And each year our online giving surpasses the previous one – proving that folks are getting much more comfortable with the internet.

Melissa Hanna
Director of Annual Giving
Florida State University Foundation