A lot of people say it, but only a few actually mean it. Below are some of the reasons why we are one of the few.

• David Hazeltine, President of Yellowfin Direct Marketing, founded the firm with a commitment to be actively involved in serving each and every client— and has maintained that standard even as our firm has expanded.

• One of Yellowfin’s greatest strengths is the responsibility that we take to deliver what our tagline promises – Better Net Results.

• Yellowfin is a full-service, results-driven agency— not a “direct mail vendor.” We offer consulting and strategy, full creative, list and data processing – including variable data applications – direct mail and print production services, and extensive back-end campaign analysis.

• We strive and continuously “switch gears” to capitalize on the enormous potential of today’s complex media channels – and to maximize our clients’ marketing and fundraising dollars.  We incorporate time-tested methods with the latest in cutting-edge, web-based media.  We firmly believe consumers in today’s multi-touch-point world need to be communicated with – rather than communicated at.

• Our philosophy is to focus on measuring the success of fundraising or marketing campaigns by the ROI – the cost per response on the back end, as opposed to the old-fashioned cost per thousand on the front end. And we encourage our clients to do the same, which results in smarter planning, budgeting and execution going forward.

• We work hard to become an extension of our clients’ marketing and fundraising departments and resources. We base our strategies around their mission, their people, their procedures, and their short- and long-term goals and plans. We pride ourselves on never falling into the common “cookie-cutter” approach offered by other agencies.

• Our entire staff is trained and constantly reminded to "think like a client". What do our clients want? What do they need? Who do they to report to and what is expected of them? These are just a few of the questions that guide us as we work with the people and the organizations that support us.

• We do not own our own printing and mailing equipment – and we never will. When he founded Yellowfin Direct, David Hazeltine vowed that he would keep production services as flexible as possible. We manage a national network of specialty vendors who are as committed as we are to producing work that fits the needs of our clients and their campaigns – as opposed to only creating work that we can produce “in the back room.”

• Lastly, as our mission states, we strive to Always Deliver More Than We Promise, and Never Promise More Than We Can Deliver.