Marketing is the backbone of every business, without which no business can survive for a long time. The sole purpose of marketing is to gain clients or customers for a specific product or service, so for anyone to respond to any type of marketing, the message must suggest that the product or service being marketed will solve their pressing problem, or deliver an immediate desired benefit. Any marketing piece or message that fails to deliver a benefit to the customer or client will not be effective in the long run.
The only way to solve a problem, or deliver a benefit to a customer is to get to know what they are looking for, and the problems or desires for which they are seeking solution. The more one can relate to a customer’s emotional situation, the stronger a connection that will be built, and the more receptive the customer will be to the marketing proposition.
Marketing should never be about the marketer. It should always focus on the consumer and what is in it for them. Customers only care about what can be done for them. Therefore, focusing on the core desires of the customer, and how best their needs can be met is what marketing from the customer’s view is all about.